Why
Costa
Ricans
Boost
Chipko
Sandals
Why
should
Costa
Ricans
be
hoping
for
the
success
of
Chipko
sandals?
Because
for
every
pair
of
the
footwear
sold
in
the
United
States,
the
company
places
funds
to
support
100
square
feet
of
forest
in
Guanacaste
province
in
Costa
Rica.
The
almost
square
Osho-style
sandals
are
wildly
popular
in
India
where
founder
Priya
Dua’s
roots
are
and
the
2004
University
of
California
at
Los
Angeles
graduate
hopes
that
they
will
catch
on
in
the
United
States.
According
to
the
UCLA
news
blog,
the
Daily
Bruin,
Chipko
is a
Sanscrit
word
meaning
to
stick,
but
it
was
used
to
describe
an
18th
century
Himalayan
movement
where
villagers
tied
themselves
to
trees
to
prevent
their
cutting.
Writer
Melissa
Truong
says
that
is
where
we
get
the
term
“tree
hugger.”
In
the
1960s
and
’70s,
Guanacaste
province
suffered
fearful
deforestation
as
rural
people
rushed
to
cut
trees
to
make
way
for
pastures
for
cattle.
(Fast
food
chains
liked
the
grass-fed
cattle
because
the
meat
was
lean,
just
right
to
grind
into
hamburger.)
By
the
late
1970s
it
became
obvious
that
the
forests
were
doomed
and
the
first
national
forests
and
wildlife
reserves
had
been
established
to
preserve
them
as
well
as
the
country’s
rich
biodiversity.
But,
to
return
to
Priya,
her
husband
USC
grad
Ruben
Dua,
and
the
company
partner,
www.savenature.org
;
they
not
only
discovered
that
the
sandals
could
be
made
of
environmentally-friendly
materials
but
were
a
fine
exercise
in
social
entrepreneurship.
In
this,
they
were
inspired
by
such
socially
conscious
companies
as
Tom’s
Shoes.
Armed
only
with
a
mathematics
and
applied
science
degree,
at
first
Priya
was
wary
of
entering
a
whole
new
field,
Truong
writes.
“What
my
math
degree
really
taught
me,”
she
says,
“was
to
realize
that
if
there
is a
problem,
the
there
must
be a
solution,
because
there
is
no
such
thing
as
an
unsolvable
problem.”
Not
only
were
the
problems
of
starting
a
business
daunting
but
so
was
finding
an
environmental
need
that
hasn’t
already
been
treating.
Ironically,
she
found
the
solution
right
in
her
own
home
town,
San
Francisco,
Calif.,
the
non-profit
Save
Nature
group.
The
group
had
a
program
in
place
to
save
Guanacaste’s
forests
but
with
little
publicity.
Norman
Gershenz,
CEO
of
SaveNature.org
told
Chipka’s
founders
that
the
group
makes
certain
that
the
money
goes
directly
to
saving
the
dry
forest.
It
also
educates
school
children
within
a
50-kilometer
radius
of
the
conservation
area
to
cherish
nature.
But
it’s
not
all
about
sandals,
although
their
success
is
central
to
what
the
Dua’s
want
to
accomplish.
“We’re
excited
not
only
about
the
tangible
product
but
the
intangible
cause
it
represents,”
Priya
says.
By
Rod
Hughes,
Fijatevos.com
Article source: http://www.insidecostarica.com/dailynews/2012/january/14/costarica12011406.htm