
VANCOUVER, BRITISH COLUMBIA, Jan 31, 2012 (MARKETWIRE via COMTEX) –
Six months out of BCIC’s entrepreneurship@UVic program, a business
accelerator program supported by federal and provincial partners, a
Victoria-based startup called YUPIQ is already finding success. Late
last year, the company announced a partnership with prairieFyre
Software, a global leader in delivering business communication
solutions for enterprise telephony, call center and business process
automation.
YUPIQ offers a suite of social media tools to help companies engage
online customers and increase sales. Through integration with
Facebook, Twitter and more, YUPIQ will work with prairieFyre to make
it possible for contact centre agents to manage their company’s
social media presence and respond to customers directly using social
media.
“Supporting new graduates and young entrepreneurs in their endeavors
is crucial to building a competitive business climate and jobs for
the future,” said the Honourable Lynne Yelich, Minister of State for
Western Economic Diversification. “Our Government is proud of the
entrepreneurial ambitions of dynamic emerging companies like YUPIQ,
who will undoubtedly make an important contribution to the economy of
tomorrow.”
prairieFyre, with headquarters in Ottawa, Ont., has more than 7,000
customers in 60 countries worldwide. The company is already testing
integration with YUPIQ in international markets including the UK,
Australia and North America, increasing the young, innovative
company’s credibility.
“YUPIQ is a perfect example of why our BC Jobs Plan has identified
high-tech as one of our province’s eight key sectors we can nurture
to support job creation by tapping into growing markets around the
world,” said Moira Stilwell, Parliamentary Secretary for Industry,
Research and Innovation. “In just a few months since finishing the
entrepreneurship@UVic program, YUPIQ has doubled its staff from four
to eight – with great potential for more jobs to come through this
partnership with prairieFyre.”
YUPIQ’s entry into the worldwide communications software business is
only the beginning. The startup recently finished working with
Canadian recording artist Jann Arden to manage the online promotion
of her new book ‘Falling Backwards.’ Given a goal of engaging her fan
base to share the first chapter of her book through Facebook and
Twitter, the campaign reached more than double its target on the
first day and achieved 24 times higher than normal engagement for a
community of Jann Arden’s size. YUPIQ’s success has opened the door
to work with other internationally recognized performers from Canada
and the United States.
“The entrepreneurship@UVic program has been instrumental in helping
us get to where we are today,” said Will Fraser, Marketing Director
at YUPIQ. “We are pleased to be the first example of success stemming
from this program, none of which would have been possible without all
the working parts from the leadership, training, office space and
solid leadership provided by our advisors at the Alacrity
Foundation.”
entrepreneurship@UVic, developed by the BC Innovation Council (BCIC)
in partnership with the University of Victoria, premier investment
group Wesley Clover and the Alacrity Foundation, with support from
Western Economic Diversification Canada in 2009, offers engineering
graduates specialized entrepreneurship training, guidance and
mentorship as they develop their own companies. YUPIQ is the first
fully formed company to emerge from the two year program. Currently
there are another two teams in various stages of the program.
For more information, visit:
http://alacrityfoundation.com/canada/programs
entrepreneurship@UVic is now one of six entrepreneurship@ programs
created by BCIC to launch and grow new, sustainable technology
companies in BC. Other entrepreneurship@ programs are currently in
operation at Accelerate Okanagan (AO), The Alacrity Foundation, SFU,
UBC and Wavefront.
About Western Economic Diversification Canada
Western Economic Diversification Canada works with the provinces,
industry associations and communities to promote the development and
diversification of the western economy, coordinates federal economic
activities in the West and advances the interests of western
Canadians in national decision making. For more information about WD,
please visit
www.wd.gc.ca .
About YUPIQ
YUPIQ provides a suite of tools to help companies find and engage
their customer through social media. With a focus on honest brand
advocacy, increasing sales through social media and tracking the
results, YUPIQ is dedicated to helping companies achieve real
business value from social media.
About BCIC
The BC Innovation Council develops entrepreneurial talent and
commercializes technology. BCIC focuses on competitively positioning
British Columbia in today’s global knowledge economy in order to
provide significant employment opportunities and a high standard of
living for British Columbians. BCIC is a Crown Agency of the Province
of British Columbia. For more information visit
www.bcic.ca or
Twitter.
About the Alacrity Foundation
The Alacrity Foundation Graduate Entrepreneurship Training Programs
have been designed to teach promising young engineering and business
graduates how to build successful technology companies. The program
is designed to provide the graduates with industry experience, by
being assigned to projects that form an opportunity to work with a
real technology product. The Foundation facilitates industry sponsors
to bring known problems from the marketplace to the project teams,
who then design products to solve these real-world business issues.
If successful, the project team will have created an opportunity to
start a commercial relationship with the industry sponsor. Together
they will form a new technology company and in doing so, give the
graduates an incredible head start to their entrepreneurial future.
About prairieFyre
prairieFyre Software Inc. is a Microsoft(R) Gold Certified Partner
developing .NET-based telecommunications products including contact
center, call accounting, and customer relationship management
solutions. These products are built on Microsoft best practices for
software design and Mitel and Microsoft’s portfolios of leading
telephony platforms and technologies. prairieFyre brings integrity,
innovative minds, and leading-edge technology to the development
process and is committed to delivering dynamic Internet-based
software solutions to customers. For more information, visit
www.prairiefyre.com .
Contacts:
Western Economic Diversification Canada
Jaime Burke
Regional Communications Manager
604-666-1318
www.wd.gc.ca
BCIC
Lindsay Thom
Media Manager
604-602-5249
www.bcic.ca
SOURCE: British Columbia Innovation Council (BCIC) and Western Economic Diversification Canada
http://www.wd.gc.ca http://www.bcic.ca
Copyright 2012 Marketwire, Inc., All rights reserved.
Article source: http://www.marketwatch.com/story/entrepreneurship-program-catalyst-for-bc-startups-success-2012-01-31
Fashion designer Tory Burch took center stage at the Raytheon Theater at Northeastern University earlier this afternoon to chat with a room brimming with budding entrepreneurs. The Philadelphia native was invited to serve on the board of 


